Understanding the Psychology and Investor Behavior of #Teslatakedown – Thank you for 26,000 views
Continuing on. I want to pull back the curtain about where I learned all this stuff. The reason the Tesla brand is dead for good is because the Anti-Tesla brand, the Dusoma brand, is exactly the product that can be sold right now. In Rebel Sell, Heath and Potter argue that what passes for cultural rebellion is not a challenge to consumer capitalism but one of its most powerful engines. As they put it, “cultural rebellion… is not a threat to the system—it is the system.” From punk rock to “subversive” sneakers, the market eagerly packages dissent and sells it back as lifestyle. The desire to be a soldier in the revolution—to unplug from the Matrix, to escape the spectacle—is itself the product. Rebellion sells, precisely because it flatters the consumer with the illusion of resistance while reinforcing the very system it claims to reject.
The Tesla takedown is rebel chic for the 2020s. Hating on Tesla—or Elon Musk more broadly—offers the thrill of resistance without having to leave your couch. It’s rebellion wrapped in a tweet. Like buying a Black Spot Sneaker or driving a VW Beetle in the ’60s, Tesla hate lets consumers feel like they’re “unplugging from the Matrix,” rejecting the spectacle, and standing against the system—while still participating in the marketplace of ideas and identity.
In Rebel Sell terms, this isn’t a rejection of consumerism; it’s a hyper-consumable form of countercultural identity. Tesla becomes the new Nike, and criticizing it becomes a badge of ethical superiority. But as the authors write, “Cultural rebellion is not a threat to the system—it is the system.” Therefore selling the “anti-Tesla” identity – could immediately recognize it as the hot product right now. And thus the 26,000 views.
So the reason I believe I’m going to win my “put” is because I’m not betting against Tesla, I’m betting on Tesla hate.
Friday night, from the airport, I’ll be posting to r/Wallstreetbets, home of Gamestop Activism. I want to look back on what that subreddit was like. I loved the Netflix movie Dumb Money: https://www.netflix.com/title/81725549
This is taking Gamestop one step further – taking ChatGPT, the machine that killed 10 million art and writing jobs, and using it to take down the financial markets. By showing people how to trade on RobinHood without any skills. I spent hours feeding screenshots to do my put ($800 on Tesla drop to $120 by 5/3, which ChatGPT says I’ll get $5,000+). So if retail investors were the revolution, now even poets and artists can play the game.
I aim to be completely transparent about my methods, I will be publishing several times a day on. This is not financial advice, this is performance art: dusoma.wordpress.com –